Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

Name: Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare
Brand: Kogan Page
SKU: 7fb76b59a1685193bad88c33c8f33cea

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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

Marken	Kogan Page
EAN	9780749474362

Oxford University Press

How Brands Grow: Including Emerging Markets, Services, Durables, B2B and Luxury

Oxford University Press

How Brands Grow: What Marketers Don't Know

Music On Cd

Luxury You Can Afford

Independently Published

the Luxury Strategy: Unveiling Secrets of Iconic Brands